Sunday, October 24, 2010

Lux Lives

"A stately raven of the stately days," wrote Poe, Harry Winston by Luxury Culture

What I love about this recent report in the Economist is that it suggests that luxury never stops, it is only the enthusiasm for it that wanes with the economy. Luxury consumers are willing to invest in gemstones during recessions, just with understated packaging instead of the prominent bags that let the world know you shop well. So luxury somehow survives every economic downturn. Heirlooms and historic pieces are the basis of the luxury auction market and consistently reveal what was hiding out during dark days. But now, the modesty is gone and the flash is back. The increase has been most notable in Europe where the Euro is strong and luxury is well rooted. More on luxury & status here and on the concept of luxury here.

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